CoolR Winning ‘best business model innovation’

We are proud and delighted to share that CoolR Group has been honored with the ‘Best Business Model Innovation’ award by the Beverage Industry Environmental Roundtable’s (BIER) Coolition at the occasion of the meeting end of October in Leuven, Belgium.

The Context

The Beverage Industry Environmental Roundtable (BIER) is a voluntary association of the world’s leading beverage companies. They gave rise to an initiative called “Coolition” to specifically advance sustainable practices around the assets and for that set up an innovation competition. Out of all nominees 24 entries were finalists and end of October 2023 all made their pitches in front of the expert panel.

The Big News

In the category “Business Model” innovation we walked away as the winner. Our pitch was based on our core proposition to make retail execution sustainable for CPGs – cutting the waste of resources while driving growth. All enabled by transforming the existing network of coolers with our eco-system of StoreAware and VistaZ.

I am over the moon, delighted and grateful!
That this was a high profile event with senior representatives of all
the leading global beverage companies and refrigeration OEMs only makes it sweeter.

Johannes Schulmeister, Chief Growth Officer CoolR Group