Complete Flexibility, for Insights, actions, orders

StoreBuddy has two distinct roles built into the product, the manager who sets tasks and analyses results and the field team member who executes tasks in the field and can be more efficient in his/her daily routines. You are not limited in the number of separate field teams you define and they can be internal field teams as much as third party merchandisers or even the teams of distributors or shop operators! This flexibility gives you a huge opportunity to enhance the connectivity of teams, to gather more insights and as well to ensure external teams do follow contractually agreed terms.
It is important to note that we have the ability to integrate with other solutions seamlessly so that you use existing data platforms e.g. for capturing images that we then decode on the StoreBuddy platform.

StoreBuddy is our SaaS solution that provides insights, workflow automation and order suggestions based on data captured via smartphones. It is a powerful solution that will dramatically improve the way how teams can capture market data in the field, with minimal effort in setup, a smooth process for field teams and no latency in showing results to managers.
Secondly, StoreBuddy really shines in combination with StoreAware as both tools are synergetic. Where StoreAware gives you always-on insights and actions, StoreBuddy allows you to extend your reach with great flexibility and capturing more data than a fixed camera can.
Lastly, StoreBuddy decodes all data using our proven AI-engine and provides management and output via our Playbook platform.

With our solution you will see a significant growth in same-store sales by reducing out-of-stocks and improving the quality of the mix present. Our solutions will further enable you to reduce cost-to-serve via an increased efficiency in sales and fulfilment. This will come from reducing the percentage of unproductive visits and from reducing the time wasted on repetitive tasks during the store visit. The latter two can be re-invested into driving growth, driving a higher store coverage or taken as savings. Lastly, you will benefit from reducing the percentage of lost assets through improved control and connectivity. What our clients find most difficult to quantify, but often get very much excited about, is the value of the data generated.
All in all the ROI on our solutions will be outstandingly attractive. Head over to the ROI calculator page to explore it for yourself or directly get in touch!

We are perfectly aware that many clients have very established and strong tools in use by their field teams and thus offer full integration with the leading platforms. Equally we do have successfully answered client requests to have specific outputs offered in different ways again, e.g. sending text messages or emails to store operators requesting or confirming certain actions. Flexibility in how we integrate with your systems is something we value very highly and we would be delighted to discuss your specific needs and wants.

We have a visual AI engine that is proprietary to CoolR Group and has been built and refined over several years. We use it to decode images into useable, actionable data which is then passed onto Playbook where we have a highly developed engine that converts that data into insights, alerts for workflow automation or suggested orders – following multiple conditions you defined. AI is therefore at the heart of what we do but we like to consider it only an enabler to generate value for your business.

Currently sales teams effectively act blindly. Before visiting an outlet they do not know which customer to call or what to offer. With “Suggested Orders” we make your sales team act with incredible focus and impact. They know which customer to call and what exactly to offer, which means less visits without a sale, targeting the customers with the highest value opportunity, stocking the right products on the delivery van, spending less time in the outlet on transactional order taking but on value-added client conversations…
“Suggested Orders” can be implemented in different ways. You can simply have the information be passed to the telesales team daily so they know whom to call. You can simply pass the information to the field sales reps, so they know whom to visit. You can feed it into Marketo/Magento to have your e-commerce solutions present sharply prepared order recommendations…
Note that “Suggested Orders” is the 3rd level of our products StoreAware and StoreBuddy. Opting for this level means you get all the benefits of level 1 “Insights” and level 2 “Workflow Automation” as well!

Instead of key data sitting in the BI system and waiting to be discovered by your team, the right team member will be automatically alerted to take the right corrective action. Imagine situations like these: data pointing to a sales opportunity, a competitive move, a hardware issue or the like. You can configure exactly who should be alerted, under which conditions, with which frequency and in which way (alerts to our mobile app, email, text, summary reports etc).
What this means is that you cut down the time and effort required to turn insights into corrective actions which means less costs and a faster path to growth. Why should someone manually filter out issues repeatedly and pass it to the relevant team member, if our engine can do that for you?
Note that “Workflow Automation” is the 2nd level of our products StoreAware and StoreBuddy. Opting for this level means you still get all the benefits of level 1 “Insights” but not yet the benefits of level 3 “Suggested Orders”.

We have several years of experience across ambient, chilled and frozen categories and are confident that we can make it work for you, too.
Please get in touch so a member of our team will be most happy to listen to you and explore opportunities. In a subsequent step we typically offer clients to do a pilot phase for which we have very attractive packages that allow you to try our solution out in real life with minimal expense and effort.

Absolutely and we very much encourage that as you can imagine. There are huge benefits for your business in aiming for a joint usage of the two SaaS solutions as they provide you with clear synergies. You will get more store coverage, better insights and all with the benefit of utilising the same setup, databases and analytics platform.