our team & Our beliefs
Our leadership team has a long history and passion for building transformational digital solutions.
A core value we all share is the focus on generating value for our clients and to try to understand their needs as much as possible. This means as well that we take a vital interest in helping clients make the most of our solutions. We believe this sets us apart in a market that is predominantly technology-first. We all bring highly relevant experience in the CPG market, the IoT space and SaaS/computer vision.
Our global team
CoolR Group is incorporated in the USA but we operate globally. We have developed talent hubs in the USA, LATAM, Europe, Africa, and India which gives us a diversity of cultural and professional backgrounds.
We have virtual working in our lifeblood, given geographic and time-zone distances but believe in regularly getting teams physically together.
We are a technology-driven company but we do know that first and foremost people make all the difference.
We have a credo to make talent grow with us and participate in our success.
February 2024
VistaZ scale deployment
Over the last months we were busy producing and shipping the first few thousand VistaZ devices to customers and installing them. The future has started!
December 2023
Launching StoreBuddy!
The official launch of our new mobile product after 1.5yrs of in-market refinement of our POC solution.
October 2023
Best Business Model Award
We won the award for ‘best business model innovation’ from the Beverage Industry Environmental Roundtable for our solutions ecosystem.
September 2023
VistaZ production started
The production process has started and soon we will be announcing the official market launch!
January 2023
Start of VistaZ field tests
The next chapter after 7 months of controlled lab tests. We take the prototypes out for testing under real-world conditions.
August 2022
CoolR Group raises $10m in funding
We announced a $10 million funding round led by long-term VC investor First Analysis. Moneta Ventures and Remarkable Ventures are also participating in the oversubscribed round.
February 2022
Unilever moves to scale deployment
After several pilots and trials Unilever starts scale deployments in the first markets.
December 2021
Winning two new customers
We signed up a live bait company and a dairy company in the US.
August 2021
Expanding team in UK hub
We have significantly stepped up our team in the UK hub, focussed primarily at European customers.
February 2021
FreshPet decides for scale up
The leading fresh pet food company FreshPet decides to scale our solution to all coolers!
2020-2021
CoolR suffers from covid restrictions
Alongside our clients CoolR suffers from the impact of Covid19 restrictions. With businesses shutting down in the away-from-home markets our line of business slows down.
June 2019
CoolR Group joins startup accelerator
We received seed funding which is our first external funding round.
April 2017
Launching Global Hub IOT hardware
A first in the market, a hub with cellular, bluetooth and GPS capabilities to serve as a gateway in stores. This is a significant pivot for us as a company and a clear differentiator in the market.
May 2016
CoolR Group is born
We started up based on the idea of bluetooth connectivity – requiring field sales teams to ‘collect’ data when visiting an outlet.