our team & Our beliefs

Our global team

CoolR Group is incorporated in the USA but we operate globally. We have developed talent hubs in the USA, LATAM, Europe, Africa, and India which gives us a diversity of cultural and professional backgrounds.

We have virtual working in our lifeblood, given geographic and time-zone distances but believe in regularly getting teams physically together.
We are a technology-driven company but we do know that first and foremost people make all the difference.
We have a credo to make talent grow with us and participate in our success.

February 2024

VistaZ scale deployment

Over the last months we were busy producing and shipping the first few thousand VistaZ devices to customers and installing them. The future has started!

December 2023

Launching StoreBuddy!

The official launch of our new mobile product after 1.5yrs of in-market refinement of our POC solution.

October 2023

Best Business Model Award

We won the award for ‘best business model innovation’ from the Beverage Industry Environmental Roundtable for our solutions ecosystem.

September 2023

VistaZ production started

The production process has started and soon we will be announcing the official market launch!

January 2023

Start of VistaZ field tests

The next chapter after 7 months of controlled lab tests. We take the prototypes out for testing under real-world conditions.

August 2022

CoolR Group raises $10m in funding

We announced a $10 million funding round led by long-term VC investor First Analysis. Moneta Ventures and Remarkable Ventures are also participating in the oversubscribed round.

February 2022

Unilever moves to scale deployment

After several pilots and trials Unilever starts scale deployments in the first markets.

December 2021

Winning two new customers

We signed up a live bait company and a dairy company in the US.

August 2021

Expanding team in UK hub

We have significantly stepped up our team in the UK hub, focussed primarily at European customers.

February 2021

FreshPet decides for scale up

The leading fresh pet food company FreshPet decides to scale our solution to all coolers!


CoolR suffers from covid restrictions

Alongside our clients CoolR suffers from the impact of Covid19 restrictions. With businesses shutting down in the away-from-home markets our line of business slows down.

June 2019

CoolR Group joins startup accelerator

We received seed funding which is our first external funding round.

April 2017

Launching Global Hub IOT hardware

A first in the market, a hub with cellular, bluetooth and GPS capabilities to serve as a gateway in stores. This is a significant pivot for us as a company and a clear differentiator in the market.

May 2016

CoolR Group is born

We started up based on the idea of bluetooth connectivity – requiring field sales teams to ‘collect’ data when visiting an outlet.