
Meet The Team

Roy Mehta
CEO
Roy has been working with brands for over 7 years to help them incorporate data-driven decision making in their processes. Before co-founding CoolR, he received a Masters Degree in Statistics from Columbia, where he focused on applied statistics and data visualization. Roy also spent 8 years developing automated trading algorithms for derivatives, where he led a team that specialized in on low latency, AI-driven trading.

Durlabh Jain
CTO
Durlabh Jain has over 30 years of experience in designing enterprise grade IT solutions. He has a national record as a Youngest Commercial Programmer and multiple patents in his name. Over the last 8 years he has been working end to end solutions including hardware, software and integrations in the retail industry

Geoff Morley
CCO
Geoff has been a pioneer of several internet-based technologies such as e-commerce, mobile marketing & advertising, and, most recently, IoT as the former CEO of Elstat and assets365. He has a wealth of international business experience and has led teams across The Americas, EMEA and APAC

Niazy Kioufi
CCS
Niazy has held management positions within several software businesses, focusing on service quality and excellence within the professional and client services group, turning these units into effective and profitable contributors to each business.

Lucas Johnson
Head of Sales, North America
Lucas is a serial entrepreneur and trailblazer in the retail image recognition space. He has led global business development and contributed to product development in the retail IR space since 2017. He’s an automated merchandising expert with extensive relationships with brands, retailers, and retail partners around the world.

Dumisani Siziba
Head of Sales, Sub-Saharan Africa
Dumi is a Route to Market and Commercial Execution expert and joins us from Coca-Cola South Africa. He has more than 20 years’ experience in leading teams and driving strategy in the FMCG and retail landscape.